Take Away Tactics - part 2

This is part two of a two part article, to read part 1 click here

A two stage Take Away

Another way to use the take away close that I saw recently was on a website by Mike Filsaime, he was offering his latest product and was giving a one time offer, and as an incentive he had thrown in loads of bonuses and gave you the option to buy right now. He was using time scarcity tactics but when you chose not to buy he made a second attempt at closing the sale, by taking you to a second landing page and offering you the same product but without so many bonuses and giving it to you at a lower price. This was a two stage take away and I was impressed with the slickness of it all. I bet it increased his conversion rates by at least 20%.

here is a testimonial he put in his sales letter that has a take away built into it.

"I would encourage anyone, at any cost, to work with these guys. It's not how much the event costs, it's how much you stand to loose by not being there!" —Adam Ginsberg

Give Value and Develop Relationships

Take aways really work best when you have already given value to a customer, and have established a good relationship. The marketers who adopt the tactic of moving the free line like Eben Pagan, Frank Kern, Stompernet and Brian Campbell establish their reputation and credibility first by giving away so much great content you already trust them and want to buy from then so when they pull the take away on you, you don't react in the same way you would if a stranger did it to you. You know you are being manipulated but you allow them to do it because you know it will be for your own benefit.

Tiered Membership

If I analyse what Brian has done you can see that most tiered membership programs have some form of takeaway built in. His Gold program has pretty much everything you would need to start your own business and has an ongoing training to make sure you succeed, as you move down to the Silver you lose the personal coaching and webinars so it is up to each individual to organize themselves and to carry out all the steps needed. They still have access to the video trainings and conference calls and the community. At the Bronze level, the conference calls and the community are available and this is where people can put into practice Brian's techniques and see the results for themselves, It requires less commitment and there are unlimited number of spaces at this level of membership.

Become an Affiliate and earn while you learn

I foresee that once all the places are taken the Bronze membership will become a training ground for the next up and coming stars, a place that prospective Gold and Silver members will have to wait until a space becomes available. As a Bronze members you can still earn while you learn, you can become affiliate partners for the smms and the gold and silver members. You will definitley become a valued part of the team. You will find that as you see more people succeed the desire to access the premium memberships will increase

Benefits and features

Most people determine what the are going to purchase based on the price, their needs and the benefits available. If you buy a top of the range car you will get lots of features that you might desire but often don't actually need. Car manufacturers realise this and make a range of cars at different prices and with different features. This is exactly what Brian has done with the Social Media Marketing System, he knows that not everyone is at the same stage in their business development or wants to make the same level of commitment, so a range of options and features offers the most value to the maximum number of people

The Best Training Yet

Brian will be releasing his 3.5 hour video very soon, This is one of his best ever trainings and you really have to watch it all the way through. Many people complained the first time around that they didn't have enough time and when they came back to finish viewing he had taken it down from his website. So do whatever you have to do to find the time, you don't want to miss any of this. Remember that your future business success is at stake here.

For a limited time only

Brian hasn't told me how long he will make it available, but I suspect he will set a deadline and stick to it. Get a pad and paper, take lots of notes and play it all the way through. You won't be disappointed. And by the end you will have enough information to start your own business regardless of whether you choose to join the Social Media Marketing System or not.