Creating A Viral Monster

Two days ago a new group was formed on Facebook. It's name is P.R.I.S.M., some of you might already have joined. I have been tracking the incredible growth of this Viral Monster.

Rapid Growth

Within 24 hours the group had over 200 members and over 100 posts on its wall. Such a rapid growth and so many impressions rippling through facebooks news feeds created a buzz that sucked people into the new group and motivated them to write blogposts, upload videos and share their experiences. At the time of writing this has grown to 422 members and 208 wall posts.

A brand new community has been formed out of nothing

Giveaway

The originator and creator of this group is Brian Campbell, who many of you know from the training videos he's been releasing. This is the place where the playing field is levelled as Brian announced that he will start giving away a further £15,000 on top of the $10,000 he gave to John Chow. So anyone no matter what their financial circumstance could get access to the same training if they showed they had the motivation and the qualities that are needed to become a member of P.R.I.S.M.

Social Proof

Social Proof is a powerful motivator because for most people because word of mouth recommendation is one of the best forms of advertising. Check out any sales letter on the Internet and you will see testimonials play a major part. If you are new to my blog you may not know that I went into great detail explaining the Power of Testimonials. You can also see all of the SMMS testimonials in one place on my Squidoo Lens. To find out more about using other peoples opinions to establish your reputation check out this insightful post by Stuart Tan. He explores in great detail why recomending people is so important.

Coming Soon

Over the coming days I will give you a behind the scenes look at how Brian made this rapid growth possible and to the conclusion he is ultimately driving towards. If you have read my blog post about scarcity tactics then you will know that there are only limited places available for the Social Media Marketing System. Brian already made a claim that he will make $100,000 from this launch and anyone who has taken advantage of his free training and put it into practice will already be waiting eagerly in anticipation.

A Secret Society or a Conspiracy Theory....?

Mastering Manipulative Magic - part 2.

Yesterday Brian Campbell wrote a shocking letter to of all those people who believe they can succeed in using social media but are not yet part of the secret alliance that has established itself on Facebook and other similar sites.

Dramatic Sales Letter

If you are reading this post and you don't know what I am talking about then I guess you should check out this link first, this is where Brian pulled out all the stops and went in everyone's face with a very dramatic sales letter

A Secret Society

Before I analyse what Brian is up to I would like to start with a story, one that dates back almost 1000 years it tells how a small group of people transformed the world forever. They were very secret and highly organised and no one really knew how they managed to get so successful so quickly and how they suddenly had the power to bring down kingdoms and left a legacy that still has people wondering even today. They are of course the Knights Templar. A secret brotherhood who exploded onto the scene in Europe and dominated the political and economic situation for nearly 200 years. They communicated through secret codes and symbols that only those who were initiated understood, they set up the foundations and structure for what later became the modern financial system known today as banking.

Threatening The Existing Structures of Power

How did they grow such a huge network starting from nothing? How did they become so powerful so quickly? Why is it that the Kings and Barons of the time were powerless to stop what they were doing and had no choice but to join forces? Why did they threaten the power of the Roman Catholic church so much and make the King of France conspire to have them arrested and killed? Why was it that they then continued to operate hidden and underground to this day and left a trail and legacy across several continents and their secrets still remain a mystery?

The Puppet or the Puppet Master

One thing about secret organisations is that they know something others don't, and they use that knowledge to their advantage. Stockbrokers call it insider trading. They act on information that is shared only in their network and this gives them a competitive edge over everyone else. Some people call these groups cartels or even mafia. They know how the system works and they play it like a puppet , pulling hidden strings and all you ever see are the effects you never know who the real puppet masters are.

Conspiracy Theory

Brian just released his modern day conspiracy theory, trying to motivate people into taking a certain action. Right now it is just to join his group and post on its wall. Do you know what the viral effects of 100 people posting on one wall does on facebook and how far that can spread? P.R.I.S.M. members are probably the only people who truly understand how to harness the power of viral marketing with social media, and are also the ones who know how to use it most effectively. "Prism is defined as a transparent glass that disperses light into a spectrum. Like prism, the knowledge we get from P.R.I.S.M. will be dispersed to help the many others succeed in Social Media. "(Ed. Tamondong Jr.)

Brians Communication

Lets take a look at the copy Brian uses in his letter and maybe we can learn what he is trying to communicate . He is using a very clever technique that amplifies the fear and pain of being the odd one out, the outsider, the one who struggles in vain, swimming against the tide.

They are many, you are only one.

They know the secrets, you hope to get lucky.

They control the social network, you react to it.

They are the lense through which opportunities pass.

They work effortlessly, while you constantly struggle.

You are powerless against them.

They exist, although you resist the truth.

They can't be matched, you're powerless to compete with them for any resources they want to control online.

Their secrets are so amazingly powerful, they aren't leaked out and taught anywhere else.

They exist and I can PROVE it!

As another clear but more subtle example of this technique take a look at another email and see if you can spot the similarities this is one that Martin Allsop used on exactly the same day to his group members.

Coincidence or Collusion

Why are two of the major players on facebook coming out with Identical tactics on the same day?

Brian clearly stated that Martin was one of the people who helped him the most when he was first getting started on facebook. Here is what Martin wrote, I'll let you judge for yourself.

Remember when you were in school and there was always something you didn’t get told or some secrets you didn’t get to find out?

In those early years there was always someone who knew more who you could learn from and yet they didn’t think you should know what other people know.

Didn’t that make you feel curious?

The Same Message Repeated

Now Martins approach is a bit more subtle and softer that Brian's and is not as direct and in your face but it effectively says the same thing, i.e there are people who know things you don't and they are making you feel inferior, weak and left out. Of course each of them are offering a way out of the dilemma, being such kind hearted gents they wouldn't want you to suffer or be left out in the cold. Here they show that the doors are open, you can see the warm fire blazing in the hearth and the others who are already inside are enjoying the banquet. You are hesitant, not sure if you want to join them or if you want to keep on your lonely cold journey alone. Going inside might take you on a whole new direction . Are you ready for the challenge? Are you ready for the success that is promised by crossing the threshold?

Ooops, I just caught myself doing the same thing, sorry about that I was supposed to be explaining how and why this technique works not testing it out on my unsuspecting readers. Back to the analysis….

Amplifying the Pain

Amplifying your pain is a marketing tactic that is hugely effective and is taught as standard to most sales people. First identify the prospects biggest problems and challenges. Now turn up the volume , increase the pain, amplify it by giving a lot of negative examples and place the prospect in the position of the person who is suffering. By doing this you tend to induce an unpleasant emotional response you are hitting them in their weakest spot, you are playing on all their fears and insecurities. Next the salesperson shows that there is a way out of this problem and offers you the solution. Now if you have a good salesperson they will recommend the solution that is in your best interests and not just their own. Because they know their reputation is at stake and they want customers coming back, satisfied customers give great referrals to their friends. Just check out a few of the testimonials if you don't believe me

Another Modern Day Example

I will give you a more modern day version that I experienced last year when I bought my girlfriend a new computer. The sales guy was great, he had manoeuvred us into buying the best laptop they had by some careful persuasion and we were just about to pay when he started trying to sell us insurance on top. Telling us about all the bad things that could happen like spilling a cup of coffee on the keyboard or dropping it etc,etc. I won't tell you the outcome but I was impressed with his persistence even when there was a long queue of people behind us.

An Old Strategy

This is not a new technique it has been practiced for centuries by all the influencer and persuaders throughout history. One of the earliest examples of this type of salesmanship was done by Guatama the Buddha when he stated his 4 noble truths. He Identified the nature of suffering , he showed the origin and cause of the suffering , he showed the cessation of suffering , and he showed the path to the cessation of suffering. I don't want to go into further details because you can follow the links if you want to know more, what I wanted to point out is that this technique is not good or bad in itself, it is just a very effective technique to get people motivated to take action. This is what Buddha wanted. He said you had to work for you own enlightenment, you didn't just get it wallowing in self pity and suffering. Equally Brian is making a call only to those individuals who feel they have what it takes and are willing to take the necessary steps.

Don't Sit on the Fence

He has promised me that he is not going to be subtle any more so if you are on one of his mailing lists, expect to be bombarded these next few days with all the powerful sales techniques he has in his arsenal. If you are sitting on the fence be prepared to get knocked off.

Mastering Manipulative Magic - Email Persuasion at it's best

A Friendly Invitation

I got a letter a few days ago from Martin Allsop telling me about his new ezine that was coming out soon, at first glance it was just another email, and as I was already signed up for his ezine anyway I just skimmed over it. What struck me instantly though was the language patterns that he had used, take a look and see what you think.

A word of warning, don't click on his link until you have read the entire blog post or you will miss some valuable information that I reveal later on. You will be amazed when you discover what is hidden within it

Martin Allsop sent a message to the members of Social networking makes money for you. Too good to miss!.

--------------------
Subject: "Unlock the secret formula for Web 2.0 success.”

Can you remember a time when all sorts of exciting possibilities seemed to be available to you? And how that felt?

You may not fully realize it yet – as there may be many things undreamed of that await your discovery – but such a time is upon us now.

As more and more people are beginning to appreciate – Web 2.0 presents us all with amazing opportunities.

In the second edition of my e-magazine (e-zine) which is due out shortly I unlock the secret formula for Web 2.0 success.
And there’s lots of other interesting stuff!

If you go to:

http://www.martinallsop.com/

now you can sign up for the e-zine which is absolutely free.

You will then be one of the first to get access to the second edition – and you’ll also be able to read the first edition.

You’re intelligent enough to understand the value of this, so I hope you go to http://www.martinallsop.com/ sign up now and enjoy all the benefits.


Warm regards

Martin
--------------------

Hidden Hypnotic Commands

If you read the letter above it just looks like an ordinary email you might not notice anything untoward or devious about it. What you may not realise is that it's filled with hypnotic commands to get you make a certain response.

Brain Wipe

Before you read the rest of the article, see if you can even remember what the email talked about in the first 4 sentences. My guess is that it is totally blanked from your memory. Even if you go back and re-read it you still probably can't remember or explain it.

NLP gives a Secret Competive Edge

NLP or Neuro Linguistic Programming originated as an alternative approach to psychotherapy that was co-created by Richard Bandler and linguist John Grinder in the 1970s. It was based on the subjective study of language, communication and personal change. It later evolved and was utilised in Business, particularly sales and advertising. If you are in any of Martin Allsop's groups you will know that he is a Personal development and NLP Trainer, management consultant and entrepreneur.It is clear to me from looking at this email that he is using his skills to best advantage and most people don't even realise it.

Grown Huge

Maybe this is one of the reasons why Martin has been able to amass such a huge following and create such a large list in such a short period of time and why he has high paying coaching clients seeking him out to help them repeat the same success in their own business. He grew a Facebook network of 5000 friends in under 2 months and now has a total Facebook network of over 9,000.

Analysis

In this article I would like to explain just why these NLP techniques work by analysing his short email.

Which I think is a masterful example of persuasive writing

When you break it down you can easily learn the structure and elements that comprise this letter

The first line reads

"Can you remember a time when all sorts of exciting possibilities seemed to be available to you? And how that felt?"

This is asking you to look into your own memory and try to remember a time when you were excited about the future and the options that are open to you. He uses ambiguous language patterns so you can fill in the blanks. He doesn't specify when or where or with whom that is all left up to you. This type of ambiguous open structure makes it universally applicable to everyone.

The second sentence is getting you to connect that memory to an actual feeling. For many people who think in pictures, going to the feeling level amplifies the experience and also brings it into to the present moment. You can’t remember how it felt unless you reproduce the same internal experience again as you are reading the letter

"You may not fully realize it yet – as there may be many things undreamed of that await your discovery – but such a time is upon us now."

Feel Excitement Now

This second paragraph is telling you that you need to feel the excitement now. This is also confirming that you might not realise that you are getting excited and also acts as a way to pace and get rapport. These types of sentences talk straight to the unconscious mind. They have no real meaning thinking about something undreamed of that you have to wait to discover doesn't make sense and so the conscious mind ignores it and the other embedded command is delivered. "Such a time is upon us now", which links back to the first 2 sentences which were all about a feeling in the past and that feeling is being brought into the present moment reinforcing the effects.

So now you have a feeling of excitement and curiosity and you are "waiting to discover" something new.

"As more and more people are beginning to appreciate – Web 2.0 presents us all with amazing opportunities."

"In the second edition of my e-magazine (e-zine) which is due out shortly I unlock the secret formula for Web 2.0 success."

Anticipation

Now Martin introduces the amazing opportunities that are available in the world of WEB 2.0 and links this to his new ezine, where he promises to unlock the secrets. You are being forced to wait again, he won't tell you right now. What he has done is created a very real sense of desire. Secrets are enticing , you want to know what the secret formula to success is and that secret is only exposed in his Ezine

So now you have even more excitement and curiosity and anticipation.

Direct Commands

Martin now offers a way to fulfil your need to know, just go and sign up

"If you go to:

http://www.martinallsop.com/

now you can sign up for the e-zine which is absolutely free."

He uses "if you" implying that you have a choice whether to go or not and then gives the link and below the first word is "now". When you take away the fluff this is a direct command and reads

"go to http://www.martinallsop.com/ now"

It looks so sweet and innocent but is an extremely powerful way to get someone to click on a link and you don't even feel that you have been directly commanded. It all happens at the unconscious level. Which is the real power of NLP.

"You’re intelligent enough to understand the value of this, so I hope you go to http://www.martinallsop.com/ sign up now and enjoy all the benefits."

Martin finishes off with another direct command embedded in the sentence, can you spot it?

"go to sign up now"

You miss it consciously because of the URL and because it is placed carefully between two lines and within a larger sentence that has another meaning. Be intelligent and enjoy all the benefits.

The Real Meaning

So below the surface you are being told directly to

Feel excited anticipation about discovering the web2.0 secret formula that Martin will reveal in his ezine, go to http://www.martinallsop.com/now and sign up now.

Now you can click the link

Ok, now you can go and click the link, if you haven't done so already. I would suspect that at least half of you will have clicked the link before you even reached this point, I will report back in a few days when I analyse my blog stats and see if this post has an unusual number of click outs.

Warning

Please be aware that this is only one of many styles of hypnotic language patterns, if you want to find out more I would first suggest learning a bit about NLP from books before you try and repeat or copy what Martin has done. This is very powerful stuff and you really need to know exactly what you are doing or the effects that you achieve might not be what you expected. If you do it wrong then people will notice and might steer clear of what you have to offer or you might be unintentionally telling people the opposite of what you intended.

Manipulation and Ethics

It also brings up the issue of manipulation. Some people think that using NLP in this way is unethical or manipulative. They maybe tend to forget that almost all communication is manipulative in some way or another. It's just that with NLP the effects are aimed at the unconscious mind. One of my favourite trainers Chris Howard addresses these issues and says that you must always create Win Win situations and he refuses to certify people unless they are clearly operating from an ethical standpoint. As with any powerful tool there is a danger that it can be abused. It is up to you to make the right choices and your reputation and long term success can depend on this.

Modeling Others

I want to make it very clear that I believe Martin to be a very ethical person and a respected pillar of the Facebook business community. You only have to check out the testimonials on his webpage to see this. The purpose of this article was to bring to light just how powerful NLP patterns can be. I have been impressed by his success on Facebook and it has always been my philosophy to examine and model what others are doing well so that I can emulate this and integrate it into my own business and personal life. I carefully examine what people do and also what they don't do as this can be just as revealing.

Communication to Increase Response

Communication from a marketing or sales perspective is always about persuading someone to take action. You need to know the secrets that the professionals adopt in order to increase the impact and effectiveness of your own efforts. By using NLP techniques you can dramatically increase your response rate and can create a rapport and connection to you customers that you might not have generated otherwise.

How Many Facebook Friend's Are Enough?

This post is in response to a discussion on JimTurners fan page, click here to view the original post How many facebook friends are enough?

Hi Jim

I would just like to add another opinion and explain a few of the reasons why someone would want a large network. Having a large friend list on its own isn't actually much use because facebook doesn’t allow you to mail more than 20 friends at a time and I guess it's clear from what others have posted it all depends what business you are in. I fully agree of the pointless nature of rushing to grow to 5000 friends just for the sake of it and without some end goal or reason for adopting this method

As a strategist I want to explore all areas without judgement to be able to asses the merits of each type of friending strategy. If you want to advise others you need to fully understand the pro's and cons and not condemn something you don't fully understand just because you haven't personally explored it. I guess with facebook this is a problem as you have to make a choice, you can’t do both, and this is all the more reason why sharing knowledge and information is important and why I think this discussion is so useful

Malcolm Gladwell in his book the tipping point said that researchers looked at many factors regarding human networks and even analysed the maximum size of tribal villages across all cultures throughout history and the number they came out with was 148. because this was the maximum number of people you could possibly maintain a relationship with. In modern times and by using technology to aid and speed communication I suspect that Mari is correct in her figure of 250 - 500 people

I myself have grown my network rapidly over the past 2 months, this is just how it happened and was due to the people I came in contact with. I think after about 400 friends I couldn't keep the same rigorous checking and personal messaging that I had until then. I was making a very targeted list with a specific objective in mind. As I grew larger my network has become infiltrated with more untargeted friends who added me just because I was quite visible in certain groups. After 700 friends I stopped adding any new ones and my friend list has grown on its own. What I have found is that the initial 400 friends have created a core of quality in my network that have attracted similar people so even though I am not targeting them they are attracted to me. Since most of the people who friend me are friends of friends and not random people who just stumbled on my profile. The people who I need to pay attention to naturally rise to the top. I just ignore all the background noise and concentrate on developing certain key relationships

The advantages of having a large network comes through the viral effects of the friend feed. If you have a product or service that you want to promote then under certain circumstances the further you can reach the better. Not everyone who uses facebook for business is looking for high end coaching clients or has a very small niche that they need to develop very personal relationships with. I think there is a very large area in between this and Macdonalds. And it is short sighted to infer that everyone who chooses to develop a large network is going to be a spammer. I also think that for many people one half of their business might need a small intimate network and the other a much larger less intimate network. Anyone who makes information products would always want to reach the widest audience possible. So I believe many people are split in their opinions because their businesses are not one dimensional and they might have different needs at different levels.

Having a large network means that if you want to launch a group on facebook and if you have targeted your friends carefully you will be able to grow your group quickly and the momentum of that growth can push your group to become viral. Take a look at the group "join the fight against cancer", it has 184,000+ members and the admin can fully control what is shown in the links, the videos and pictures, this could be used as a very powerful traffic generator and all those impressions are for free. The key is how to get your group to hit critical mass where it just grows on its own. Since facebook raised the limit from 1200 to 5000 this gives most group admins a lot of scope for developing a relationship with a large number of people. As long as you give valuable content people don't mind when you try and promote something and if they do they can always leave your group and join another one.

I think most people tend to forget that this is just a tiny corner of facebook that we inhabit and there is potential for many people to service different strata of the facebook population. The marketing tools for creating targeted lists in any niche are amazing and this has barely even been tapped. Too many are people trying to make a fast buck without thinking about the damage this does to their reputation. One friend likened it to a room full of car salesmen all trying to sell cars to each other.

I haven't even mentioned the power of working together with other people with large networks and leveraging each other for mutual benefit. Or the benefits of having an integrated network where all your friends are friends with each other and what benefits that can give. That will be explored in later blog posts

Facebook Spam Slam

Spam has become a menace on Facebook here is your chance to become proactive, to stop complaining and take some action......join Facebook Spam Slam today and get it going viral by inviting all your friends.

"If a complete stranger came and knocked on your front door and demanded that you go with them to look at their new car or dragged you out of you house and forced you to go inside their new shop, don't you think you might get a bit upset. Why is it then that so many people act that way on facebook" Attention Grabbers - click here to see full post

Following the huge interest that came from my last post, I would like to test the waters and see if anyone would actually like to do something about this situation. And help me start a campaign to reduce the amount of spam and unsolicited mail that we receive on Facebook

Self Policing

Other areas of the internet police themselves, especially some of the more technical forums and hacker communities. A person who spams these places could very well face a serious reprisal from people who know how to hit back where it hurts.

Reprisals

I remember a story John Reese told about when he had crossed the line in his younger days on one particular site which took offence to his promotional activities . He was punished by having himself subscribed to every gay porn membership site and magazine over the whole internet and his personal and business email accounts flooded with mail so that his inbox ground to a halt. He laughs now but this gives out a reminder to all those who may be tempted along this route.

Positive Action

While I am not suggesting anything so drastic, I would like to see if there are any people who want to take some positive action to send a message to those thoughtless group masters and self centred individuals who bombard our inboxes with offers and invitations we have no interest in.

Facebook Groups - We gave them our permision

Firstly, these people can do this because we have signed up to their group, so the first thing I suggest is to start a systematic campaign to remove yourself from all groups that don't offer any value. I would also suggest writing a message to the admin to inform them why you have chosen to leave. This strategy becomes effective when lots of people are doing it at the same time so the group owner can see that droves of people are leaving because of how they treat their members, they might start to change their behaviour and adopt a different strategy.

Here is a sample message I would suggest

Dear Group Admin

I would like to inform you that I am leaving your group, the promises that you made when I joined have not materialised and I am tired of receiving your promotional offers that offer me no real value.

Please read this blog post which I hope might offer you some inspiration to improve your relationship with your group in the future.

http://tinyurl.com/5ys37w

Sincerely

Ian Chapman

Unsubscribe

Rick Butts started quite a controversial post on his blog where he suggested that

If you unsubscribe from every email list that pounded you, you can free up your inbox and become less distracted . Here he was describing what happens when you opt in to lots of Internet Marketing lists, and you end up getting bombarded with email from lots of affiliates promoting the same product.

Facebook doesn't warn you clearly that when you sign up for a group that you are effectively giving the group admin permission to email you as often as they like. Maybe a bit more checking into the background of group admins might be a useful exercise, and see If they are running multiple groups in the same niche. It is your own responsibility if you join a load of groups all run by the same person and then get flooded with the same offers again and again.

What to do if you are a Group Admin

I have a no spam policy in all my groups, and as they are still growing it is a manageable task to go each day and moderate the comments and remove any offending or unsuitable posts. I like what Trevor 'Toecracker' Crook says regarding spam in his group Pay It Forward For Entrepreneurs

"WARNING SPAMMERS and ADVERTISERS:"

I am deleting your crap and removing you from the group. Post this crap at your own risk as you will discover exactly why they call me 'Toe Cracker!

To my genuine members, feel free to message me should you be concerned about any posts or discussion which violate what your group is about, after all I set it up for you and NOT wankers who are clueless.

Trevor

PS. If anyone has a problem with this, contact me if you have the balls to do so where I will 100% guarantee you will discover why they call me 'Toe Cracker' so go ahead, make my day if you are game.

Don't be Intimidated

I guess this direct method is effective if you have the personality and reputation that Trevor has. The problem I have discovered is that many group admins are intimidated by the people who post spam in their group and as they haven't made a clear policy from the beginning are hesitant in case they offend some of their members who like to use the group as an advertising billboard. I believe there is a place for such groups and probably some people who want to keep their group organised this way, but it can create a real problem as one spammer can often attract more due to the Broken window effect( check out The Tipping Point by Malcolm Glaldwell if you want the background theory). So in order to keep a group clean and functioning the admins have to regularly go and remove any unsuitable and irrelevant posts.

When a group gets too big

When a group reaches a certain size the group Admin is often forced to restrict the groups functions by controlling what links can be added and videos posted and in extreme cases disabling the wall. This basically restricts and sometimes kills the ability of the members to interact with each other and the group reverts to just an archive where you can read all the old posts and discussion threads and a place to find like minded people in the members list. This doesn't have to become the accepted norm if the group members take action and police themselves.

New Friends

Next we need to address all those who send us unsolicited messages when they have only just become our friend; we need to carefully distinguish between those messages that are made out of ignorance and those that are made as a carefully planned and orchestrated spam campaign.

For the first category I suggest adopting an educative approach. Many people who are new to social media marketing have no idea about etiquette and what is or is not acceptable. This is definitely a grey area as everyone has different standards and tolerance levels, and I know that there are some people who actually like to receive junk mail. I suggest that you send this person a message similar to the one below, feel free to use this one or you can make up your own.

Dear Friend,

Thank you for the request that you made to look at your promotional offer. As I hardly know you and I have only just accepted your friend request I though I should inform you that I don't like being propositioned in this way before we have even begun to develop our relationship. Your behaviour makes me conclude that you are only interested in my friendship in order to promote your own business.

This type of self centred attitude is frowned upon in many circles and is considered to be spam which is becoming a serious problem here on facebook. It not only damages your reputation it also makes me seriously consider whether I want to have you as a friend. Please read this Blog post so you are better informed about this issue

http://tinyurl.com/5ys37w

I hope that this may inspire you to adopt a different approach to social media marketing

Kindest regards

Ian chapman

Profesional Spammers

For the next category where it is clear that it is a business or a person who are blatantly flouting Facebook's terms and conditions then I would suggest a more hard lined approach. Often these Users have set up multiple profiles that often have a company name or logo or have images of flashy cars or beautiful models.

If you accepted friendship with these people then you may be partly to blame, but since many spammers are getting more cunning at setting up dodgy profiles and then changing the image at a later date to promote their company or product they may have slipped in the back door without your notice.

So first go and check to see if you are actually friends with them and if you are go and look at their mini feed, this will give you a clear indication of their recent activity and you can decide what action to take, if you see they have just posted in 30 groups in the last 10 minutes then you can conclude that they are strategically spamming and are aware of the possible consequences , you can also quote this when you write to them

Next send them a message telling them that you have removed them from your friend list, explain why and tell them that you have reported them to facebook. Whether you do this or not is entirely up to you. So far I have only done this once to one company after they repeatedly spammed my group by posting 4 videos, 1 link, about 20 photographs and starting one discussion post. I believe everyone should be given the benefit of the doubt and reporting someone should always be a last resort. The threat is maybe enough to get them to change their ways so I would suggest to include it anyway.

Here is a sample letter that you could use

Dear Friend/Business Owner

I have adopted a zero tolerance to spam so I would like to inform you that I have removed you from my friend list and reported you to facebook for breach of their terms and conditions. I would strongly suggest that you rethink your approach to Social Media Marketing as you are damaging your companies reputation and also annoying innocent people with your activities. Please read this blog post as it gives some useful advice that I think you would do well to follow

http://tinyurl.com/5ys37w

Sincerely

Ian Chapman

Warning : give people the benefit of the doubt

One word of caution, before you go sending these messages to anyone who annoys you. What you consider spam might be considered innocent advertising to other people, so opening a dialogue first is often a good approach. There are a couple of people who I thought were spamming my groups who ended up becoming good friends after I told them how I felt about it. They were both professional internet marketers so they fully understood my situation.

If you take this proactive approach you must be prepared for some Flak. When you make this kind of stand you are going to upset some people. You can't avoid it, so if you don't like to rock the boat or create waves then I suggest you just quietly remove yourself from the offending groups and remove the offending people from your list of friends.

In the eyes of some people I may also be considered a spammer, I have to accept this as the price I pay for being an active group leader, not everyone is going to resonate with my messages and my style of communication, this is just a fact of life.

Or Give them the Boot?

Mari Smith talks about this in one of her blog posts Where she suggests giving certain friends the boot, I fully support her in her freedom to choose who is in her friend network and who is not. She has every right to make her friend list as exclusive as she wants. That is the beauty of Social Media, If someone is spamming you or doesn't resonate with your values or share your point of view you can exclude them from your community.

Naming and Shaming - pros and cons

Another word of warning before you hit the remove friend button, some people might get offended and wonder why you chose to pick on them or target their particular group. It would be detrimental to adopt a name and shame policy as there is no way a person or group would have any way to redeem themselves once you have tarred them with the label of Spammer. Everyone should be given the option to improve and adopt a more respectful approach. I would suspect that most people who spam do so only out of ignorance because they have not had the training or education to know any better, and see this approach as the easiest, least effort way to build their business. People who have purchased out of date ebooks or have been signed up by less than reputable MLM and network marketing companies can only be partly to blame for this plague that is sweeping the social media platforms. Myspace, the biggest social networking site has been dubbed SpamSpace by many of its user because of their failure to tackle this problem effectively. Facebook must take some action soon or risk losing all its members to private membership sites.

Hit them in their pocket

I myself am a member of a really amazing private membership site that is just opening its doors , The Master Business Builders Club, built in response to the spamming problems on the public sites like Facebook and also as the next step into using Web3.0 technology. Its like Facebook on Steroids and is a place where business people can come and network without the annoyance of spam and unsolicited emails, They have a very interesting anti spam policy that you can only see when you sign up for membership and you will only find if you study the small print, It reads as follows

MBBC reserves the right to restrict the number of emails which a Member may send to other Members in any 24-hour period to a number which MBBC deems appropriate in its sole discretion. If you breach this Agreement and send unsolicited bulk email, instant messages or other unsolicited communications of any kind through the MBBC Services, you acknowledge that you will have caused substantial harm to MBBC , but that the amount of such harm would be extremely difficult to ascertain. As a reasonable estimation of such harm, you agree to pay MBBC $50 for each such unsolicited email or other unsolicited communication you send through the MBBC Services;

Lets Spread the Word

I would like to hear from any group leaders who would like to support this and ask any everyone else to join the new group I have started Facebook Spam Slam and then to invite all their friends. If we get enough members then our self policing policy will have a strong effect and we can also investigate ways to get Facebook to help in dealing with this issue by adding mail filtering and spam protection on or inboxes.

Implementing Change

No one individual can do this task alone, It requires many people to take the time and the effort to send this message to the required places. Social Media has such a huge potential for implementing change but it needs people who are ready and willing to take action. Even if you just devote 2 minutes each day you can help to make a difference

I look forward to hearing your comments and reactions to this post

Attention Grabbers!!

If a complete stranger came and knocked on your front door and demanded that you go with them to look at their new car or dragged you out of your house and forced you to go inside their new shop, don't you think you might get a bit upset. Why is it then that so many people act that way on facebook

Why should I give you my attention?

How many times have you had someone send you a friend request on Facebook and then straight away before you've had time to take a second breath they have asked you for something, demanding your atention, whether its to check out their group, look at their website, join their MLM program or Get rich Quick scheme. What these people maybe fail to realise is their approach is getting them entirely the opposite results than they might expect. The reason being is they fail to see the message they are sending from the other side or think a little bit about who they are sending to. Without having this view you assume that the whole world will naturally be interested in everything you are doing and you demand that they give you attention.

Relationships first - deals second

Trying to sell yourself or your products without first taking the time to build some sort of relationship is not going to be the most effective strategy in today's web 2.0 world.

Serve others first and you will be rewarded

When you friend someone don’t ask them for something straight away, take the time to send a personal message and ask what you can do to help them. If you want to get your self really noticed then you are going to have to learn to give before you receive. This will instantly set you apart from everyone else and will show that you are actually interested in them and not just in serving yourself or your business. Serving others is one of the highest virtues you can adopt and is one of the quickest ways to have your own needs met as well. People will always remember you in a positive light and that is what can influence them to open your emails, listen to your sales messages and buy your products or services in the future. Attention is one of the most valuable commodities that all businesses are competing for.

Don't be too aggressive

Once you have their attention and you have started a conversation you can decide if you want to mention what It is you are promoting. If you are too aggressive in your marketing or sales approach you can turn people off very quickly It's easy to spot people who are not genuine so be very careful here and make sure you do this in a skilful way, a casual mention of what you have to offer can be much more powerful than the direct approach. People hate being sold to but they do like to buy. If you position yourself in the right way, you can be the person they choose to go to when they are ready.

Consider Starting you own group

If you want to get a targeted group of people all in one place then consider forming your own group, you can invite all your friends and in this way, only the people who are interested will be subjected to your marketing messages and they have the option of leaving the group at any time. Selling directly to new friends via their profile, instant messenger or wall is one of the quickest ways to start losing friends and as spam becomes more widespread more people are becoming less tolerant of unsolicited messages in their inbox.

I join a lot of groups to see what they have to offer, one thing I have noticed is the difference between how some of the group leaders treat their members.

The Trusted Friend

Some Facebook groups send me a continual stream of messages promoting this product or that service, I have to admit that I tend to ignore most of them, Its like I almost don't see or hear anything of what they are communicating, I filter it out and it just goes in the noise and distraction file. There are however a few group leaders who have adopted a different strategy, they keep sending me useful information and good links to things I am interested in, and they have a totally different way of communicating. It's not that they never try and sell me something its just they do it in a different way so I don't mind because I have placed them in a different file, that of the trusted friend. If you are networking, planning on using facebook to promote your business or you would like to start your own Facebook group in the future, I think there is an important lesson to learn here.

Share a Part of Your Life

Take Travis Greenlee as a good example, he was the person who inspired me to start the Facebook Made Easy group, His videos impressed me so much that I wanted to share them with as many people as possible. He has carefully positioned himself as a thought leader, and highly respected businessman here on Facebook, a person to look up to and one who sets the standards for others to follow. Notice how he is also sharing a part of his personal life too, uploading his home videos. This is a great relationship building strategy and allows you to connect in a way that you could never do personally to so many people.

Another person who always sends interesting content is Russell Birtwistle, He runs his business from Thailand , I look forward to his network marketing group emails because he shares a lot and tries to educate you to understand how he approaches his business and what tools he uses to stay successful and to stand out from the rest of the crowd. Just today he sent an enticing email describing his lifestyle and his love of fine food and golf. This style of marketing is very effective, how many people do you think there are who would like to trade places and live a similar life in paradise. These are all his potential customers who are being reeled in by his interesting stories, his direct honesty and transparent openness.

Another Facebook Leader who I admire is the copywriterr Jim Turner. Last week I was reading an article in his blog , Pit Bull Marketing where here he was talking about these same issues. I asked Jim if I could quote directly from his article and he agreed

"First off, your group or JV opportunity has to be focused on something that I’m interested in. If you can’t get past that hurdle, forget it! "

"People in general are very self-centred. So when you put together your pitches or group invitations you need to make sure you let the reader know what’s in it for them… and it has to be believable.

Once you get me in your group – the real work starts. You see, now you’ve got to keep me there. The best way to do that is keep feeding me information that I can use and benefit from… not more and more pitches."

"I would like to hear from you no more than a couple of times per week. Anything above that and you run the risk of annoying your members. Annoyed members hit the remove link real fast."

"it’s important that you know that I’m not against offering a product or service to me or your group members. I realize most of us are in business – that means that at some point a financial transaction must take place, or we won’t be around very long.

But be willing to provide training and educational resources pertaining to how to be successful with what you’re promoting."

To read the whole article you can follow this link - or you can joins Jims group Social Media Marketing Mastermind

Don't be a Spammer

So remember don't keep messaging your group 3 times a day. Most people find it annoying and if you are not giving any value or content and only self promoting what you are doing is Spam and not only will Facebook flag your account and send you a warning but you will also damage your reputation with all your friends. Spend the time to develop relationships with your group and your friends. Be respectful, these are real people so treat them that way.

Build Solid Foundations

Don't think of Facebook and social networking only as a way to make a quick buck. Think about it as a long term business strategy , lay the foundations in the right way and you will have people visiting your house every day. Ignore this vital stage and whatever you build will likely come crashing down around you and all your hard work wasted.

Take Away Tactics - part 2

This is part two of a two part article, to read part 1 click here

A two stage Take Away

Another way to use the take away close that I saw recently was on a website by Mike Filsaime, he was offering his latest product and was giving a one time offer, and as an incentive he had thrown in loads of bonuses and gave you the option to buy right now. He was using time scarcity tactics but when you chose not to buy he made a second attempt at closing the sale, by taking you to a second landing page and offering you the same product but without so many bonuses and giving it to you at a lower price. This was a two stage take away and I was impressed with the slickness of it all. I bet it increased his conversion rates by at least 20%.

here is a testimonial he put in his sales letter that has a take away built into it.

"I would encourage anyone, at any cost, to work with these guys. It's not how much the event costs, it's how much you stand to loose by not being there!" —Adam Ginsberg

Give Value and Develop Relationships

Take aways really work best when you have already given value to a customer, and have established a good relationship. The marketers who adopt the tactic of moving the free line like Eben Pagan, Frank Kern, Stompernet and Brian Campbell establish their reputation and credibility first by giving away so much great content you already trust them and want to buy from then so when they pull the take away on you, you don't react in the same way you would if a stranger did it to you. You know you are being manipulated but you allow them to do it because you know it will be for your own benefit.

Tiered Membership

If I analyse what Brian has done you can see that most tiered membership programs have some form of takeaway built in. His Gold program has pretty much everything you would need to start your own business and has an ongoing training to make sure you succeed, as you move down to the Silver you lose the personal coaching and webinars so it is up to each individual to organize themselves and to carry out all the steps needed. They still have access to the video trainings and conference calls and the community. At the Bronze level, the conference calls and the community are available and this is where people can put into practice Brian's techniques and see the results for themselves, It requires less commitment and there are unlimited number of spaces at this level of membership.

Become an Affiliate and earn while you learn

I foresee that once all the places are taken the Bronze membership will become a training ground for the next up and coming stars, a place that prospective Gold and Silver members will have to wait until a space becomes available. As a Bronze members you can still earn while you learn, you can become affiliate partners for the smms and the gold and silver members. You will definitley become a valued part of the team. You will find that as you see more people succeed the desire to access the premium memberships will increase

Benefits and features

Most people determine what the are going to purchase based on the price, their needs and the benefits available. If you buy a top of the range car you will get lots of features that you might desire but often don't actually need. Car manufacturers realise this and make a range of cars at different prices and with different features. This is exactly what Brian has done with the Social Media Marketing System, he knows that not everyone is at the same stage in their business development or wants to make the same level of commitment, so a range of options and features offers the most value to the maximum number of people

The Best Training Yet

Brian will be releasing his 3.5 hour video very soon, This is one of his best ever trainings and you really have to watch it all the way through. Many people complained the first time around that they didn't have enough time and when they came back to finish viewing he had taken it down from his website. So do whatever you have to do to find the time, you don't want to miss any of this. Remember that your future business success is at stake here.

For a limited time only

Brian hasn't told me how long he will make it available, but I suspect he will set a deadline and stick to it. Get a pad and paper, take lots of notes and play it all the way through. You won't be disappointed. And by the end you will have enough information to start your own business regardless of whether you choose to join the Social Media Marketing System or not.

Closing A Sale Using Take Away Tactics - part 1

Today I would like to talk about a classic sales technique called the Take Away Close and explore how it is being used online and how it is evolving into new forms and how you can learn to implement this powerful technique into your own marketing. It blends with the scarcity tactics that I explored in a recent post which are a variation of the take away close.

Its an Idea

The take away close gets its name because you are giving someone something and then taking it away from them. The fact that you never actually physically gave them anything is irrelevant, what you gave was the idea that they were going to receive something of value and then snatched it away from them. Or restricted or place conditions on it. You then offer a way for them to get back what you have taken away, i.e buy your product, subscibe to your list or take a specific action

Rooted in Childhood Psychology

Imagine you have a small child and you show them a bag of sweets and then you take away the bag of sweets and hide it in a cupboard in full view so the child knows exactly where they are. The child will do anything to get the sweets and will beg and cry for you to let them have them. Now most of you will be thinking how cruel and mean a person must be to torture and manipulate a kid in this way but its actually what happened to most of us at some time or other in our life and was a way our parents and teachers could get us to do exactly what they wanted us to do.

No pocket money until you tidy your room, No desert until you have eaten all your dinner. No going out to play with your friends until all your homework is finished

A Sense of Loss

When you have something you desire taken away from you, you feel a deep sense of loss and you want to get it back at whatever cost. No matter if it was never yours in the first place, and aslo if it is only an Idea or a threat

Subliminal?

I love the scene on the Simpson's where Homer is watching a commercial on TV and shouts "LIMITED??" and grabs the phone and starts frantically dialing to order his subliminal weight loss tapes.

Show what you are missing out on

Last week I was talking to a friend I had met online, Dan Black he is an internet marketer and gives free marketing training, in one of his emails he was explaining a way that his company use this technique very effectively. He has an online membership community consisting of free and paid members and each month all the members get to see how much they have made in commissions from advertising. Each member has the option to upgrade, to add tools like video and audio to their account and these tools increase the expose and also increase the commissions. So what my friend does each month when he sends out the monthly accounts he tells people how much they would have made if they had upgraded to the premium services. This is such a powerful technique that uses the take away in a more subtle way. He doesn't even have to hard sell the premium services, the members themselves request the upgrade, because they can't bear to see that they lost money that was never theirs in the first place

The Grass is Always Greener on the Other Side

This is like the classic saying the grass is greener on the other side. where you have cows pushing their heads through the fence because they perceive that the grass is better because they are blocked free access to it.

Sneaky email take aways

Another great example of this was done by my good friends over at Stompernet when they were in the run up to reopening the doors to their fantastic paid membership program. They sent out an email to all the people on their free list, all the potential new members, people who had signed up to watch all their great free videos. In the email they talked about everything that Stompernet was going to be doing in the next year, all the programs they were running and the conferences and trainings that members had access to. 10 minutes after they sent this email, they sent another telling you to ignore the first email because that one was only for members and apologised for making a mistake. No mistake, this was carefully calculated to plant the seeds in peoples minds and show them what they would be missing out on if they didn't join.

Brian uses this technique on his members

Brian Campbell has been up to similar tricks, sending the same type of letters to all his bronze members and then saying that the letter was sent in mistake. No mistake, he just wanted to hit home how much Bronze members were missing out on by not being in the Silver or Gold memberships. The way he has structured his program is also very cunning, having members working side by side who are not in the same grade and the members from the lower grades can see the success that the premium members are achieving because they have access to the more detailed trainings that Brian releases each week.

Upgrading

I have seen people join on the Bronze or Silver membership and within a week have decided to upgrade their membership because they wanted access to the more advanced level training.

Manipulation

Many people may complain that this is manipulative and I will have to admit it is, but manipulation is not bad in itself it is rather the intent of the salesman that has to be judged. Is a parent bad because they manipulate their child to brush their teeth every evening, No, they want the child to have healthy teeth so they want them to get into good habits.

In the same way Brian and the members of the Social Media Marketing System want each other to succeed, they want everyone who joins to have access to the best training available. I want every serious Bronze member to aspire to upgrade to Silver or Gold, because I know that they will become much more effective, That is why the premium members need to set such a good example to make it so attractive that it becomes a no brainer.

Top Affiliates

I expect that I will become one of Brians top affiliate for this relaunch, When me and a few of the other top affiliates announce how much money we have made, I want everyone to understand that all we did was follow what Brian has taught. We all took action and implemented his teachings, success breeds more success, and I have no doubt that this will just be the beginning.

Sign up Now

Most people who are reading this have probably signed up already, but just in case you haven't here is the link again.

Social Media Marketing System

Read part 2

This is a two part article, if you would like to read part 2 click here

The Power of Testimonials

Today I would like to explore the Testimonial and why it is used as a sales technique, I will be explaining the different types of Testimonials and their relative effectiveness and using this to analyse just what Brian Campbell has been doing in the past 2 days and why he has plastered testimonials on every group page he can get his links onto.

Establishing Trust

Have you noticed that whenever you read a sales letter or visit a website that is selling you something, or see an advert in a magazine or newspaper they are often Jammed packed with Testimonials from satisfied customers who thought the product or service was amazing. How often do you think that some of them are fabricated, that the website owner or Business just sat down and made them all up. If you had this suspicion then the testimonial that you just read didn't do its job effectively. A Testimonial is designed to establish a feeling of trust.

A Total Stanger

If you meet a complete stranger in the street, you would relate to them very differently if they were on their own or if they were accompanied by one of your best friends. A total stranger is an unknown quantity, you know nothing about them, they might want to hurt you, cheat you, steal from you or take advantage of you in some way, you approach them with caution to see if it is safe to interact. You might exchange a few words but you wouldn't invite them back to you home straight away. Only after establishing some type of conversation would you decide if you wanted to develop the relationship further, but often this conversation would never even begin.

A Friend of a Friend

On the other hand, if this stranger was with your best friend, or a good acquaintance you would instantly have a different attitude, Because your friend is establishing the strangers credibility and trustworthiness by association you change the way you would interact, you are instantly more friendly and receptive because this person could be a potential new friend. I can give a great example from many years ago when I was living in Israel, I knew a lot of people by sight, having gone to the same social events but never really felt accepted by them, I always felt like an outsider because I was not Jewish and didn't speak Hebrew, I realised that as a nation Israelis have an inbuilt mistrust for non Jewish people following centuries of persecution and invasion in their own country. But it didn't make any sense to me that this was carried over into the social sphere. It wasn't until I became close friends with an Israeli woman who happened to be one of those people who everyone knows and likes that I got welcomed into what was before a closed community. Suddenly everyone accepted me and treated me in a totally different way than before. My association with a trusted friend had lowered peoples defences and gave me access to a much richer social life and deeper more lasting friendships. She had given me a non verbal Testimonial just by being my friend.

The Cold Sale

No one really likes to have a Salesperson trying to convince you to buy something, It can make you feel uncomfortable and manipulated , like someone has mentally assaulted you, or invaded your privacy. Unsolicited email, Telesales cold calling or doorstep sales men often use this old tactic, that has most normal people running a mile. The technique relies solely on statistics, that out of every 100 people someone might be interested. Conversion rates for this type of method are generally low. If you want to test it there are many companies that sell email lists of 1,000,000 names that you can spam with your sales message.

Soften up the Ground

For a smart marketer, engaged in a sales war, testimonials are like artillery barrages fired against a prospects defence mechanisms and B.S. detectors. They are a way to soften up the ground for when the real sales message is to be delivered. This is the way to establish trust and credibility through the opinion of your customers peers so they will actually listen to what you have to say.

Written Testimonials

There are several types of testimonial, the first I would like to discuss is the written testimonial, using words in print to convince and cajole into taking your sales message more seriously.

If you study the best copywriters, you can learn some of the subtle techniques they use, most of these were developed in the direct response mail arena, where they could track and test to see what is the most effective. One technique is to reprint the customers actual letter, showing their actual handwriting, a variation of this is to make the testimonial in a separate coloured box with different typeface to make it look like a typed letter. What happens now, due to the internet and the widespread use of email the testimonial is written to resemble an email, they even use the same calibri typeface and the same font sizes to make it seem more like a personal email from a friend. This is subtle but has been proven to be very effective. It goes under the radar and makes you more likely to believe and trust what is being written

Background and Photo

Showing where the person is from and their employment status is also important, and depending on what type of product or service you are offering, it can be an indicator of the type of person who you want to attract. And also including their picture so you can really see that they are a real person, further increasing the credibility of the Testimonial

An Audio Testimonial

Radio, Podcasts, Teleseminars and Audio Postcards are another way to deliver powerful testimonials, The power of the voice creates a much more personal connection, You know that it is a real person who is talking, and you can pick up subtle hints through the tonality, degree of excitement or enthusiasm whether they are telling the truth or hyping something up. Teleseminars can be used as a backdoor testimonial where the interviewer can express their own personal opinions about something that is being discussed. Done well, and you hardly even notice you are being sold to, done wrong and the Interviewer an quickly lose their credibility and the teleseminar can feel like one long commercial advertisement. If you want to listen to one of the masters, check out anything done by Alex Mandosian, he is a someone who really know how to use the power of Audio to sell.

A Video Testimonial

Since the invention of the Television video has become the most powerful means to advertise a product or service and now with the advance of Web2.0 and 3.0 technologies, anyone with a webcam , or video recorder can make their own adverts and ask all their customers to give them what is now becoming a standard, The Video Testimonial. One of the top Marketers, Joe Polish, from Piranah marketing even buys his customers a cheap camcorder as a freebie gift for making the testimonial. He knows how powerful it is and knows that for less than $50 he can get something that will attract even more customers to him

Cover all your Bases

Everyone is different, not all your customer like to watch Youtube videos some prefer to listen to radio and podcast, and others like to read in print. That is why the best strategy is to repeat all your sales messages in all three mediums, this way you cover all your bases. Making sure that you provide written audio and video testimonials will greatly increase your sales conversion and build a stronger rapport with your potential customer. Check out Travis Greenlees webpages for an example of a true master of using testimonials to generate sales

Help your prospect Identify themselves as a customer

What you are really trying to do with a testimonial is to get your customer to identify themselves as your customer, so they come to you instead of you to them. This is why the content that you choose is important. Testimonials work best when they identify a difficulty and show how it has been overcome or show an areas in your prospects life that can be greatly improved by using your product or service. If your target market are overweight people who want to learn about dieting then your ideal testimonial will be from an overweight person showing a before and after picture. Anyone who is overweight can instantly identify with the pictures and its easy to develop a propulsion desire towards the slimmer looking body, especially if someone else has already achieved this result.

Brian Campbell

So now back to the Brian Campbell story, I left it until the end so that those who are oversaturated can leave having enjoyed the main article and those who want to hear more can listen to my analysis of what Brian has been doing these past few days. If you have noticed there are a lot of video testimonials scattered around all the group pages.

Motivation

Earlier this week, Brian gave all his students an offer many of them couldn't refuse, he said that in exchange for an honest video testimonial of their experiences in the Social Media Marketing System he would upgrade their membership to the next level. This was great motivation and all the really serious students whipped out their Webcams eager to get access to more than they initially paid for. What it also did on the Inside of the Social Media Marketing System was to make a lot of the members come together to help each other.

Helping each other

Brian has been unavailable to answer questions so many of the newbies and non technological members were having trouble making their videos and uploading them to Utube. What followed is typical for how this community of paying it forward members acted, those with the most video experience started sharing their knowledge, giving helpful hints and tips of how to make an effective testimonial, One member even went so far as to offer a free training, her name is Dulcita Love, from dulcitalove.com, she made a whole free course just for members, showing them all the steps so even a total beginner could learn how to make, edit and upload a video to Utube and then post a link onto a website or facebook profile. If you know how to do this already, please remember back to your first time and understand the frustration and difficulties some members were having. To see a Dulcita in action here is the link to her testimonial - Dulcita Talks about the Social Media Marketing System,

She gets my prize for the best testimonial and you can see how she has embedded text into it. After I saw hers, I immediately went out and tried to improve the one that I had made.

Action gets rewarded

So what Brian has done is mobilised his whole membership to action, given them a great incentive and also forced them to learn a new skill and to help each other in the process. Brian effectively ensures that only those who are motivated and who take action are shown sharing their experiences and they are the ones who will reap the real benefits.

Participation is essential

Anyone who expects a free ride had better not bother joining, you have to participate in order to benefit. There are plenty of other systems and programs that promise the world and will allow you to be a passive observer, The Social Media Marketing System is not one of these systems. Its true strength is not in Brian's leadership or fantastic marketing and sales skills but actually in the combined energy and experience of all the members. You don't have to be an expert, but you have to be prepared to learn to become one.

Real People

So while you are bombarded with all these testimonials, remember these are real people who are sharing their honest experiences, you can probably identify with at least one of them, I would expect that many of them are already your friends on facebook, and you will soon be learning alongside them when you sign up for the free training that Brian will be releasing soon,

Earn while you learn

As part of his affiliate scheme where he wants his students to earn while they learn he has made it so that if you want to register you need to get the link from one of the existing members. I am sure that you have heard from many of them already, and I trust you will choose the one who has given you the most value.

Social Media Monetisation

Here is the backdoor link to the Social Media Monetisation training go and sign up now to ensure your place. In the meanwhile I will be keeping a close watch on what Brian is up to and give you some insight into what he is doing and his underlying motivations.

Leave some feedback

If you enjoyed this article please leave any comments on the group wall - I want a piece of the pie

Brian Campbells Scarcity Tactics - fact or fiction?

What you are going to get in the next few weeks is a blow by blow analysis of the psychology behind everything Brian Campbell is doing with his upcoming launch on Facebook when he re-releases the Social Media Marketing System

You will see him pull in $100,000 or more using some simple and effective strategies that anyone can adopt in any niche once you understand the principles

Scarcity Tactics

So lets start of with a quick lesson in scarcity tactics and how powerful these can be. Marketing works best when you tap into the deepest primal human emotions, like the desire for sex, the lust for power or the hunger for food. Scarcity tactics play on the last one , Hunger. Make people hungry for what you have to offer, tease them with the anticipation of the future banquet, show them some of the food, let them smell it and taste a little and you will have your customers salivating and eager when you announce the start of the feast. Make the number of seats limited and exclusive and you make it even more attractive, make them queue up and wait to get in to build the anticipation even further. Everyone knows how nightclubs and top restaurants use this to great effect

Limited Places

I will be looking at how Brian is adopting these tactics and explaining why they are so powerful

If you look at the wall on the group page, you can see Brian made a post about there being limited places on this program. Believe it or not but this is actually true. Many other marketers manufacture this feeling of scarcity to get prospective customers to act faster and to create a higher perceived value and a feeling of exclusivity. It’s the same tactic an artist makes when they produce a limited series. It feels different If you know that you own one of 50 copies, instead of something that has been mass produced and less rare. Take the famous example of the stamp collector who bought the only other copy of the stamp that he owned and then burnt it, Instantly making his more valuable.

Uniqueness

Brian is in a doubly powerful position because he can still apply this same tactic and turn into a huge advantage for the members. He can leverage the scarcity and uniqueness of what he is offering and also the quality, No one else teaches what Brian teaches and no other group of people are working together in this synergistic way. We are right on the cutting edge of what is destined to be the next big thing on the Internet. And everyone who joins will truly reap the benefit in the future because they got in first. The viral nature of Social media rewards those who are first and those who are big. If you come late, you will find yourself competing against people who have huge friend lists, and a marketing system set up that leverages their own social power and the power of their close associates.

I will be expanding a lot on this concept in a later post. When I explain to you why you would be insane not to take part in this amazing opportunity

Competition

The Scarcity tactic has another major determining factor and that is how much competition there is. When Brian started and made his $10,000 claim, no one had heard of him, he had a much smaller network on Facebook than he does now, and only those who had been following him were interested in joining his program. If you have 250 places and only 1000 potential buyers it is very different to having 250 places and 100,000 potential buyers which is the situation he is in now. Just wait to see what happens when he launches to the whole internet.

Limited Quantity

He is in a position of strength and that is why he could safely make the $100,000 claim. Brian is a world class mathematician and knows statistics inside out, He wouldn't set a target he couldn't reach and I personally think $100,000 is a bit conservative. Brian's old business used to pull $100,000 per month so he is definitely no stranger to large numbers. Remember that his hero and role model is John Reese, the man who made $1,000,000 in one day, selling Traffic Secrets and made 5000 friends in 1 week on Facebook. John used the scarcity tactics to great effect by inviting all the top internet marketers to a seminar, got them to share their secrets and videoed the whole thing and then sold 1000 copies for $1000 each and selling out within 24 hours.

This time Brian is marketing not just to Facebook but to his own list of 30,000 people. He has already developed a relationship with this list and they will be eager to buy because they know that Brian always over delivers. He has also lined up several Joint Venture partners who will be marketing to their own huge lists, making the competition for the limited places much stronger.

Limited Time

The reason you want to activate the scarcity program in a customer is that you want to motivate people to take action. I can guarantee that Brian will be rewarding those who act quickly, by limiting the time available to make the decision ( another powerful scarcity tactic). He did something similar when he made his first $20,000, by making an offer that was too good to miss. I saw a great example of this yesterday when I listened to Stuart Tan host a teleseminar with Morgana Rey, and at the end Morgana offered half an hour of free coaching to anyone who bought her book and CD program for $100. Her normal coaching fee is $350 per hour and she used the scarcity tactic masterfully by telling everyone that her price will be increasing to $500 per hour very soon. And also this offer was limited to 24 hours so anyone who wanted to take advantage of it would have to act straight away. What a great way to sell yourself and also attract new clients and get more people interested in what you have to offer. She repeated the scarcity on time again by mailing her friends and telling them that the Audio recording o f the teleseminar would only be kept up for an unspecified limited period. If you want to hear the teleseminar here is the link.

Pre Selling

This tactic works best when the prospects are pre sold and already know about what is on offer. This is why Brian will be releasing 10 hours of free training so that you know before hand just what you will be getting and you will have the chance to test the strategies out for yourselves. He will back up his training with the testimonials of other members like me who are already on the inside. You wouldn't have joined this group if you weren't a bit curious about what Brian is up to, Ihope you have also noticed that I have been pre selling you right now in this article

Don't miss the next post

Look out for my next post, and remember I might be deleting these posts every couple of days, so you will have to keep checking back regularly to make sure you don't miss something important. I might not be able to message everyone when I make a new post due to facebooks limitations and restrictions. This analysis will be used as case study in our group launch training.

Leave a comment on the group page

As a final request I would like to ask you to go to the group wall and post your response to this article, tell me your honest opinion. - I want my share of the pie

Leveraging your time on Facebook

I have discovered that there is a simple way to leverage your effort spent networking on facebook just by choosing the right time of day to be online

Facebook's real power lies in the viral nature of the News feed, everything you do is recorded and sent to all your friends, so they can see when you have made a post or joined a group. And all their friends can see it too. Because Facebook is happening in real time, the news feed is constantly being updated. Old news gets pushed down the list, making it important to know when most people will see what you are doing.

To take maximum advantage of the viral effect You need to focus your activity when most of your friends are online. This will vary for everyone depending on what time zone you live in and also what time zone the majority of your friends live in.

Keep a track of the little box in the bottom right of your profile, this shows you how many of your friends are online at any given time. If you keep a record by writing down the numbers you will soon see that there are definite peaks at certain times of day.

So if you only have limited time make sure you do most of your social networking during the peaks as this will give you the maximum impact on your network and give you the most exposure to all your friends.

This strategy becomes even more important as your number of contacts grows,

Me and Tony Williams are working on an application that can automate this process for you, but until then you will just have to use a pen and paper.